Good evening everyone! Tonight, I'd like to take the opportunity to share with you one of my favorite assignments I've completed all semester. In my Fashion Marketing and Promotion module, I am assigned weekly tasks that encourage me to look at the fashion industry in lots of different ways. This week, I looked at the current social media campaign of one of my favorite brands, Acne Studios, and evaluated its effectiveness. Below, you can see the presentation I created to explain their "Small Leather Goods" campaign. Check them out on Facebook, Instagram, Twitter and Pinterest and let me know what you think!
Good afternoon everyone! Today, I wanted to talk about the importance of understanding the differences between Generations X, Y and Z. As marketers, we need to be aware of these key differences so we can deliver appropriate unique selling points for our intended target market.
Take a look at my mood boards below and let me know what you think!
Below is my mood board for Generation X. One of the defining characteristics of this generation is their carefree attitude and the resentfulness they held towards their father generation, Generation Traditionalists.
Also known as the Peter Pan Generation, Generation Y constantly feels the pressure to conform and be linked in to everything that is going on around them. With the reluctance to grow up, fueled by an increase in cost of living and education, it's no wonder that Generation Y's priorities can be a bit cloudy at times.
watch. copy. post. (repeat)
In light, or rather in gloom, of the rainy days we've been having around the country, I thought I'd take the opportunity to tell you some of my favorite ways to make a splash with your rainy day duds. Follow these four simple steps to go from drenched and miserable to comfortable and fashionable.
1.) the right pair of rain boots make all the difference
One of the most important things to remember when getting dressed for a full day of rainy weather is to keep your socks dry at all cost. Nothing is more uncomfortable and smelly than some moist, midday tweeds, so protect them with some high-quality boots. Find a pair that reflect your style, but still hold up in relentless showers. Keep simplicity and practicality in mind when scanning the shelves, as very few investment pieces should be bright and bold when you're shopping on a budget. I highly recommend getting a pair of Blundstone's Original 500 series. I purchased the 510s and I'm in love! They're extremely comfortable, and they hold up very well in all kinds of weather. Whatever pair you decide to get, make sure they're substantial and classic.
2.) I like my umbrella big, black, and beautiful
It goes without question that you need an umbrella on a rainy day, but the quickest way to ruin a nice outfit is a tacky umbrella. Nothing looks more dejected and wistful than a disheveled umbrella on the side of the street, so keep quality in mind when looking for the right one. This doesn't mean you have to spend your whole paycheck, but you will thank yourself for investing in a sturdy umbrella when you see somebody walking down 5th Avenue with a contorted umbrella and a face that shows you just how their day is going. While I would have loved to buy Burberry's latest check-lined folding umbrella, $295 seemed a bit ridiculous, so I decided to compromise, and I purchased Totes Auto Open Wood Stick Umbrella in solid black, for a cool $16! It delivers on the quality, and gives the look of elegance and sophistication without the matching price tag. Mixing high-end pieces with budget-friendly accessories is a great way to give your credit cards a rest, while not sacrificing your style and integrity.
3.) the coat that makes your life complete
Anyone who has met me can tell you that I love coats! It's no secret that a native Arizona boy turned New Yorker, like me, gets a bit chilly from time to time in the big city. To elevate my style, I invest in solid coats and jackets that give me superior warmth and comfort, but also make me feel and look like a million bucks. When it comes to rainy days, a raincoat is a must-have for all you fashionistas out there. I decided to return to my English roots, and after months and months of saving and pinching pennies, I finally purchased my Burberry Sandringham Short Heritage Trench Coat. I've been obsessed with this coat ever since I first tried it on two years ago, and while I'm not insinuating that everyone needs to drop $2,000 a coat, it was well worth it for me. Over everything else, find that special coat that motivates you to deliver more than your best every single day.
4.) shorts in the rain... seriously???
Yes! Don't be afraid to rock your favorite pair of shorts, or even a funky dress, with your sleek black boots. This, again, highlights the importance of getting some simple and versatile rain boots. Having the ability to easy pair your new boots with shorts, skirts, dresses, or even rolled-up slacks, gives you more time to enjoy the rainy weather with some friends. No longer will you be worried about what to wear when the thunder rolls, but rather, you might just find yourself wishing for some more rainy days in the upcoming forecasts.
Thanks for reading, and as always, if you have any questions, comments, or concerns, comment below! Enjoy the rain!
August 1 is quickly approaching, and that means it's time to move into your new place! You've scoured the web to find every possible listing, you've sat through dozens of exhausting tours, you've practically given the broker your first-born child, and now your dream place is finally yours! Now what? How do you get your new pad to reflect who you are without breaking the bank? With the overabundance of pins, home magazines, and fool-proof ideas, decorating can seem extremely overwhelming. The most important thing to remember when decorating and organizing your new place is that there is no right way to decorate. The following is merely a list of ideas designed to get your creative juices flowing, so please do not hesitate to let your individuality run wild.
1. know yourself
The first and foremost thing to keep in mind when decorating your new place is to know yourself. Ask yourself what your favorite season is. This question will give you some insight into what you are drawn towards and what you might find appealing in your space. Design your rooms with this in mind by pulling colors, fabrics, and shapes that would be at home in your favorite season. For me, I love everything about winter. Maybe I love winter because of the countless shades of grey the city takes on, or the cozy feeling of curling up next to the fire with some good coffee, or maybe, it's the possibility of a snow day in Central Park with my besties. Whatever the reason, I can't get enough of the frigid temps and muted color-palate of a city winter. In my design, I utilize darker, industrial colors, comfortable linens, and simple black-and-white fashion photography to keep me motivated and inspired. After asking yourself these questions, you'll be well on your way to making your dream design a reality.
2. identify a focal point
As I thoroughly explained in my post, Turning Accessories into Focal Points, choosing a clear focal point is the most important part of building a successful outfit. This technique can be used here as well! Whether it's an artsy tapestry, a unique vase, or a bold comforter, make sure to choose something that speaks to you and your personality. After you've found that special something, choose colors and pieces that complement and/or offset your focal point.
3. simplicity > extravagance
Antoine de Saint-Exupéry, a brilliant French writer and poet, once stated: "perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Keep this in mind when you're on your third Home Goods run of the day. It may be tempting to add 10 decorative pillows or four drawing mannequins, but remember what D.A.R.E. taught you, "JUST SAY NO!"
4. keep it manageable
It is easy to accrue useless clutter when designing spaces, so don't forget to keep your space manageable and simple. Give yourself a leg-up on your spring cleaning by only adding essential elements into your design. If the item isn't your focal point or isn't serving a purpose, do you really need it in your space?
5. moving forward
Last but certainly not least, don't forget to revisit your design in a few months to see if changes need to be made. Ask yourself questions like: what can I take out? has my focal point changed? am I still enjoying my space? is my space easily cleanable? If you see any disconnect in your answers, make some simple changes, and continue to revisit your space frequently.
Don't forget that your space is just that, yours! Do with it what you want and never limit your creativity! Thanks for reading, and as always, don't forget to comment or email me if you have any questions or comments!
Are we monopolizing our time, or is our time monopolizing us? With the constant evolution of technology, we are figuring out more efficient and effective ways to live our lives, but are these newfound ideas and inventions better, or are they simply distracting us from what we really don't want to do? From get-rich-quick business endeavors to miracle diets, our country is being plagued by laziness and an overabundance of conveniences that seem to feed our lackadaisical attitudes. Don't get me wrong, I love my iPhone, and I often wonder where I'd be without these necessary comforts I've grown accustomed to, but I've been wondering recently where to draw the line. Technology has made our lives more manageable but also, inadvertently, it has crippled us. Will we continue to live this way, or will we face this plague of convenience head on before the frightening reality of WALL-E becomes our new normal?
Life has a funny tendency of kicking us the most when we're down on our luck. Wandering through hard times seems like a never-ending cycle, especially when the ones we love hurt us the most. Whether we're facing relationship chaos, financial catastrophe, or stress at work, we are all products of insecurities. Do we meet our stressors, worries, and troubles head-on, or do we file them away into tiny boxes camouflaged within our fictitious façade of glamour and positivity? I would argue that most of us use the excuse, "I'm working on myself," more than we care to admit, but are we really? There is always room for improvement in anything we do, but are we holding ourselves accountable for our actions, or are we slipping under the pressure of our lie's slippery slope?
This photo shoot was centered around the struggle of battling insecurities. Internal and external insecurities plague our world, and the presence of body shaming, discrimination, and bullying only heighten our vacillations. Facing our doubts head-on will never get easier, but if we hope to improve not only our self-esteems, but also, the world in which we live, it is a necessary unpleasantry.
Will you continue to be a product of your insecurities, or will you wear them like armor, and accept them, own them, and display them with pride?
For one of my school assignments, I decided to do a creative photography project around the idea of “the other” in society. It started as just another school project, but by the end, I was engrossed in the process, and I continued to wonder how else I could facilitate the conversation about the elimination of bullying, binary-reliance, and discrimination on social media. By entering myself into a dialogue that was previously closed, I explored the idea of “the other” firsthand, where I learned the true meaning of being different.
Seven looks, nine hours, and 1,500 photographs later, I had what I needed to start exploring, but it wasn’t until after I started to edit the pictures that the conversation really began. When we first started shooting, I didn’t think much of what I was wearing, or the work I was doing, it was just a pair of heels, a long, over-exaggerated coat, and some makeup – nothing bad could come from that, could it? After all, I was in a safe place with someone who loved me, so I had nothing to worry about. Upon completion, however, my friend, Grace O’Brien, who co-collaborated and photographed the project, told me how proud she was of me because it was “a big thing I just did.” I didn’t really think much of her comment at first, but when I jumped into the shower to wash off the grime of the makeup and the oils from shooting for nine hours, I instantly realized how much more the shower meant. For me, I dressed up like this for the project, so I could stretch my creativity, and further facilitate the discussion I mentioned earlier, but for some who don’t feel right in the body they are in, they dress up to return to their normal. I felt the need to wash away something that didn’t feel right, something I would be judged for, something that wasn’t me. This got me thinking about the thousands of people who don’t feel comfortable in the skin they’re in, and the only way to return to their normal, their safe-place, their equilibrium, is to put on the makeup, the heels, and the dresses, because for them, this is home.
Very quickly, this project’s importance grew exponentially in my eyes, and I finally felt like I was doing some important work that was more than just a school assignment. I took the idea and ran with it, and I cannot wait to continue to explore what “the other” has in store for me.
For the full experience, check out @tales_of_the_other on Instagram, and let me know what you think!
What is art?
A form of expression? Political or self?
A common bond, which brings us together – one in the same?
An outlet for thousands to seek comfort?
A needle that impales the skin of our minds, delivering our drug of choice to where we need it most?
A distraction from our reality?
Our reality entirely?
Are we that lucky?
Is art our reality?
Are we art?
Are we beautiful?
Are we intricate?
Are we fine?
Are we priceless?
Are we precious?
We are sloppy.
We are messy.
We are scattered.
We are abrasive.
We are provocative.
We are socially unacceptable.
We are without shame.
We are stubborn.
We are layered.
We are fake.
But is that not what art is?
Like a canvas covered in oils, we are explosive, we are limitless –
Unrecognizable from start to finish.
We stretch, we fade, we snap, we tear.
We re-stretch, we cover up, we brace, we patch.
We bounce back.
We try again.
We fail. Fail again. And again. Yet again.
But then, we succeed.
Art is not perfect, not without flaws. Flaws are art, just attempted again.
We might not always be Da Vinci, but even the Mona Lisa covers up some scars.
“What is Art?” started for me after I read an excerpt from Cuba in Splinters, where the author explores the idea of what art should and shouldn’t be. I started, as I always do, listing questions that helped me draw conclusions about what I wanted to talk about. I tend to find that when I do this, I get a more organic composition that is unplanned, yet entirely organized and cohesive. By suggesting my ideas on what art could possibly be, I hoped the reader might stop and mull over what art is to them. As a writer, that is my main goal. I want to help the reader reach a place they have not visited before. I want to have them think about things in a new and interesting way that, like art, challenges our notion of what is and what could be.
Moving forward, I wanted to have a clear breaking point in the poem, so readers could stop and reflect, as well as give them a break to clearly comprehend what is coming next. From there, I decided to shift gears and use statements rather than questions. The adjectives I used here were specially picked so they could also describe what a painting is. A painting is “sloppy,” “messy,” “scattered,” “abrasive,” “provocative,” “socially unacceptable” at times, “without shame,” “stubborn,” and “layered,” which can be seen as “fake” to some laymen. While we, as humans, are all of these things, we can also be good things too! The rest of the poem focuses on the positives of what it is to be human, and also poses if we are examples of art. I wanted to end with a clear connection between a painting and what it means to be a human, so if some readers didn’t understand my subtleties before, they might go back, re-read, and understand now.
Although this was my first time writing a poem in about 10 years, I found it to be quite therapeutic and relaxing. I was pleasantly surprised at how easily the words flowed from my brain to the page itself, and I especially liked that I wasn’t confined by the limitations, restrictions, and rules normally associated with essay-writing. Any form of writing whether it be prose, poetry, or even social media, can be used as a vehicle to send a message, and I’m excited to start using poetry to further my thoughts about the other, society, stereotypes, fashion, connection, and injustices.
Do you struggle with connection?
Do I struggle with connection?
Do we struggle with connection?
In the presence of strangers, or even our loved ones, do we converse or do we turn inward to avoid the cumbersome and awkward sense of interaction? We think we know ourselves, but do we? We look at our screens, take selfies for the story, but do we really know who that person is, shuffling through life, or do we just see a figure; impatient and lonely? We are always connected, yet are we connected at all? Living in the technological age, there is an abundance of things demanding our attention every day. Do we give into the screen, or do we push ourselves to break free from the confines of our iPhones? We complain because we have so much to do, but do we really? Is this an excuse to justify that because we spend so much time on our devices, we don’t have time to get much else done? I find myself being pulled in many different directions, and I have a hard time knowing just which avenue of communication to choose - personal or technological. I find that I’m tired, yet I can’t sleep, because I’m lost in my Instagram feed. I’m trying to fine-tune my personal brand, but is this really me, or is it in fact a self-idolized version, built on fiction and lies? Growing up connected, we are not connected at all; we become the other.
Throughout pages 83 to 89 in Queer, written by William S. Burroughs, we see examples of disembodiment, much like the disembodiment we face every day when we open that snapchat, check that status, or post that picture. Perhaps one of the best examples of this divide between body and mind is seen on page 89, and it reads as follows: “‘Wouldn’t it be booful if we should juth run together into one gweat big blob…’” (Burroughs 89) In this quote, we see Lee’s disconnection between himself and his fantasies. Taking into account the time period in which this was written, we can understand Burroughs’s trepidation when approaching the taboo of homosexuality. It is also important to note that he wrote this piece in 1952, but it was not published until 1985. The lack of acceptance around his work relates all too well to this piece, and is seen through the main character. Burroughs describes Lee as being an outsider, who is struggling with his identity, both internally and externally. This furthermore plays into the theme of being “the other.” Today, millions of people, worldwide, struggle with the idea of being a number of things generically labeled as different. That being said, I think we can all identify somewhat with what Lee is feeling in this excerpt. However, when we approach this topic through the lens of technology, our perception becomes fuzzy. I find myself sounding a bit hypocritical as I write this, because, whether it be Facebook, Twitter, Instagram, or Snapchat, I’m constantly staying connected on social media. Sometimes, though, it’s nice to take a step back and ironically escape the cage of the limitless possibilities the Internet traps us in.
Is being the other really such a bad thing? In today’s society of hipsters and followers, being different seems to be all the rave. Alongside seemingly meaningless social trends like the Kardashians and “Damn Daniel,” the quirky, artsy, and self-expression movement is taking off. Our once “normal” world is being taken over by everything from eccentric fashion to radical political views, and no longer is it easy to spot the odd one out, but rather, it’s hard to define what’s odd anymore. Is being different even considered different anymore? Is different the new normal? Technology certainly makes it easier to express who we are, but as I stated before, is this really a true interpretation of ourselves, or is it forced and insincere? Are we really different, or are we just trying to fit in? Is being different our way of conforming? Are we doing a good job of conforming, or are we scared to stand out by not standing out enough? How are we supposed to know what’s the next different if we’re not constantly on our devices? Will we miss the next trend? Will we miss one of Kim’s selfies? Will we miss the next viral video? Will me miss ourselves, or rather, our built up persona, if we aren’t connected? These questions are haunting us behind our dwindling battery percentage, which begs another question: if our phone dies, do we die? We are called to action to stop the disconnection.
You need to stop the disconnection.
I need to stop the disconnection.
We need to stop the disconnection.
Burroughs, William S. "Chapter 9." Queer. New York: Viking, 1985. 83-89.
MEET THE EDITOR
Hello! My name is Andrew Paulson and I'm a Marketing and Advertising student, with a focus on the Fashion Industry, at Pace University in New York City. I am extremely passionate about creating editorial content for fashion and lifestyle apparel brands, which has lead me to become the Creative Marketing Director at HAVEN Collective, where I assist in the creation and execution of innovate marketing campaigns that increase both brand awareness and sales. If you'd like to meet up for coffee to learn more about how I can help your company, please do not hesitate to reach out. Thank you!