Although the outcome left something to be desired, the intentions were there, and I commend Barbie on taking a modern stance with this new marketing campaign. At the end of the day, who honestly cares what kids play with? As long as they are exercising their creativity, building their leadership and team building skills, staying safe, and having fun, why does it matter what kind of toy they play with? Whether a Barbie, a truck, a hammer, or even the box the toy comes in, kids will find enjoyment in almost anything. It is up to us to provide a safe and encouraging environment for our kids to grow up in, and if we extinguish their creativity and sense of self, who are we really helping?
If you have not yet seen the ground-breaking commercial, I have included a link at the bottom of this post, and I encourage you to take a look for yourself. Has Barbie opened the door to eliminate certain stigmas around gender norms, or have they ironically done just the opposite? Let me know what you guys think by commenting below!
Link to commercial: https://www.youtube.com/watch?v=AwMAcCztnlM